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ABOUT DIGITAL ASSETS
O que são?
While almost any digital file can be managed in a digital asset management system, organizations typically use it only to store files that provide immediate and long-term value. The most common digital assets include:
DAM
Benefits of a Digital Asset Management (DAM) System
A digital asset management system acts as a single source of truth for a company’s content and brand assets, such as logos, typefaces, product visuals, and RFPs. It’s primarily used as a content and branding hub for marketing departments, but as content types expand, it’s becoming more common to see other departments leveraging a DAM system as well.
By providing self-service access to assets with a DAM, companies can find the assets they need faster and more efficiently. This provides the following benefits to organizations around the world:
Makes internal processes more efficient
Improves team collaboration
Improves brand consistency
Makes content repurposing easier and faster
Improves time to market for projects
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